PR6 Programs Related to Marketing Communication including Advertising, Promotion and Sponsorship
Although BC Hydro implicitly adheres to laws, standards and voluntary codes related to marketing communications, there are no dedicated programs in place.
With regard to sponsorships, BC Hydro is a member of Imagine Canada's Caring Company program, Canada's leading corporate citizenship initiative. Caring Company membership assures customers, employees, shareholders and the public that a business is committed to investing in communities. This commitment is a key element in strengthening the nonprofits and charitable sector.