2015 Energy Manager Forum: Transform your company's culture from the top down

Image of chart showing conservation results

Don't-miss session on engaging and empowering your workforce

What can we possibly learn about sustainability from the world's largest carpet tile company?

Well, Interface's sustainability culture has helped reduced energy use by 40 per cent since 1996. And one of their European facilities runs on 100 per cent renewable energy, while using close to zero water in manufacturing and sending zero waste to landfill.

Interface's Nadine Gudz and social marketing guru Dr. Nancy Lee will be leading an interactive two-hour workshop at the Workplace Conservation Awareness workshop on October 28. The Organizational Change on the Path to Zero: Energizing an engaged & empowered workforce session will explore ways leading companies are changing their corporate culture to embrace sustainability-related practices and advance energy conservation efforts.

Get inspired by Interface, where change starts at the top

Interface is a leader in sustainability. Their initial innovation was manufacturing the first modular carpet tile in North America. Since founder Ray Anderson's epiphany regarding business' impact on the global environment, the company has radically redesigned its processes and products and pioneered new technologies and systems that reduce or eliminate waste and harmful emissions while increasing the use of renewable materials and energy sources. They've also significantly reduced the use of petroleum in their products.

Through their Mission Zero® promise, their goal is to eliminate any negative impact the company may have on the environment by 2020. Mission Zero has inspired better business results: an average of 22 per cent carbon footprint reduction since 2009, and a 40 per cent decrease in energy use per unit of production since 1996. In addition, 45 per cent of the energy used is from renewable sources.

"Interface is an amazing example of a company that has gone from being one of the pack to being a great environmental leader," says Susan Doig, an instructor in BCIT's SEMAC program, and director of facilities/energy manager for Capilano University. "I think we're all inspired by people who do things well, and this session gives people a chance to take that dynamic desire for change, bring it back to their workplace, and put it into action."

How to affect change in the workplace? Ask Nancy Lee

So how do you start an organizational movement that is embraced by management?

Nancy Lee is a preeminent leader in social marketing, with extensive experience in helping organizations effect change from a grassroots level. The founder and president of Social Marketing Services, a Seattle-based consulting service, she has more than 30 years of professional marketing experience that includes positions as vice president and director of marketing for Rainier Bank, and marketing director for Children's Hospital and Regional Medical Center in Seattle. Lee is an adjunct faculty member at the University of Washington in Seattle, and has served as a strategic advisor for behavior change campaigns, including ones for Environmental Protection Agency, Washington State Department of Ecology, Seattle City Light, and Seattle Public Utilities.

"In organizations, there are so many competing priorities for people's time and attention," notes Doig. "Community-based social marketing gives you a framework for understanding who you're working with, and what the drivers of change are. Nancy Lee effectively demonstrates how to use social marketing to be effective at behaviour change, and she explains it in a way that's easy to understand."

Register now for this exciting workshop.