Current newsletter helps industrial customers find what they need

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Reader survey underlines how heavily customers rely on monthly eNewsletter

The results from a recent survey of BC Hydro industrial customers who receive BC Hydro's monthly Current eNewsletter are in. Reader satisfaction remains high (an average of 7.3 out of 10), and readers who described their organizations as "fully engaged" in energy management increased six points since last year.

Readers report that the Power Smart industrial webpages continue to be their primary channel for energy efficiency information.

"That's exactly what we want to hear," says Vinson Lee, of Power Smart industrial marketing. "The webpages hold rich content that can help customers with a variety of needs. Current, the eNewsletter, helps highlight the material and guide readers toward the content that interests them most."

Tips, industrial incentives, and the conservation rate

Learning about energy management tips and about BC Hydro programs and incentives continue to be the top reasons people read Current, with information about industry peers and events coming close behind.

An area readers targeted for more information is the new conservation rate structure.

"We see reader results that are aligned with the rise in energy rates," says Lee. "Awareness of the benefits of energy management has increased and now customers want to learn more about how to reduce their energy costs.

"So we'll continue to use Current to provide even more tips and resources to help customers understand how they use energy, and how Power Smart programs and incentives can help them save."

Customers demand more info on life cycle costing

While readers said they are most knowledgeable about how to identify efficiency opportunities in their businesses, on average they're least knowledgeable about a more complex area: calculating life cycle costs for electrical equipment.

Lee says there will be more stories about this in the coming year, building on a story about life cycle costs that appeared in the March issue.

Thanks to everyone who provided feedback through the Current reader survey. And congratulations to the three winners of our draw. Charlie Smeenk, Kuan Jian Foo, and Vilas Rewatkar will each receive a $250 gift card.