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August 5, 2009

Greenpeace ends campaign against Kleenex maker

OTTAWA – The environmental group Greenpeace has ended its long campaign against Kimberly-Clark after the Kleenex maker agreed to change its forestry practices.

Officials with Kimberly-Clark, which also makes Huggies diapers, Scott toilet paper and Viva paper towels, say the company has set a goal of obtaining all the company's wood fibre from environmentally responsible sources.

The company says by the end of 2011 it will ensure that 40 per cent of its North American tissue fibre is either recycled or certified by the Forest Stewardship Council.

Kimberly-Clark will also stop buying fibre from Canada's boreal forests that is not certified by the council by the end of 2011.

The truce comes after years of protests by Greenpeace against the Texas-based company in which activists blockaded factories and staged an aggressive Internet campaign.

Last month, Kimberly-Clark reported net sales in the second quarter of 2009 fell 5.6 per cent to US$4.7 billion from about US$5 billion during the same quarter a year before due to a weak foreign currency exchange rate.

 

© 2009 The Canadian Press

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