Power Smart Distributors Rise to the Challenge
There is nothing like a friendly challenge to bring out people’s best competitive spirit. In this case, the biggest winner happened to be more energy efficiency in BC. Close to 100 distributor branches and head offices took part in the Power Smart Month Distributor Challenge this past October, resulting in increased conservation awareness throughout the province.
In tandem with Power Smart Month, distributors were invited to participate in a number of Power Smart promotional initiatives, from mounting energy efficient product displays and hosting conservation workshops. Each activity was worth a predetermined set of points.
The response was overwhelming: distributors’ decorated their offices with colourful displays and Power Smart signage, complementing the bright green Power Smart t-shirts sported by employees. Thousands of emails touting the Power Smart message were sent to employees and customers. In addition, 14 counter shows, Power Smart month seminars and workshops were organized; 12 special Power Smart-related promotions were launched; and 7 workshops about workplace conservation are planned for the New Year.
If the range of activities undertaken and the photos we received are any indication, the challenge was a great success. Many participants went that extra mile to give their displays a creative touch -- have a look at two such displays by Wesco and Westburne, coincidentally both from Burnaby. Distributors further reported that, “energy efficient products were flying off display shelves, “ with many inquiries about how best to enhance energy conservation in the workplace.
Congratulations to Eecol Electric of Prince George, winner of the draw for a staff lunch or dinner at the restaurant of their choice. We’re also pleased to announce that the majority of participants met the required criteria for inclusion in two full-page Power Smart ads in major business publications. Watch for the February/March edition of Electric Line and the February issues of Business in Vancouver.
Thanks to everyone who participated. You’ve made a huge difference in turning customers on to the benefits of turning off.